跨境電商重磅：亞馬遜的新規(guī)和小紅旗

總而言之，亞馬遜要維護本身平臺的信譽度，根絕一切可能產(chǎn)生虛假評價的行為！1.不能運用第三方機構(gòu)(比方fb小組測評，各大測評網(wǎng)站測評等)發(fā)出帶折扣或者免費的產(chǎn)品給reviewer來換取評價；只要經(jīng)過亞馬遜VINE VOICE項目組的人來做折扣碼或者送測，是合規(guī)的。

經(jīng)過其別人或者其他組織，即便在評論里聲明了I received this product at a discount or free for review purposes曾經(jīng)不被允許了！2.此政策立即生效！假如你繼續(xù)用以前的辦法免費或者折扣來換取評價，你的賬號會被關(guān)；3.你能夠繼續(xù)對客戶發(fā)折扣或者一些促銷，只需不是為了換取評價，都是能夠的；4.不許提供任何效勞或者福利來換取評論。

第一點中提到的所謂亞馬遜VINE VOICE項目組，是一個約請制的GROUP(VINE REVIEWER GROUP)，亞馬遜關(guān)于誠信度高的買家采取約請入駐來做測評。

這個團隊他們普通逼格比擬高、優(yōu)先做直營產(chǎn)品的送測。

做VE的小同伴應該不難了解。

其實到這里，很多人早都炸鍋了。

許多老外都說，臥槽那老子新產(chǎn)品還怎樣推？但也有很多亞馬遜老司機說，大家都對著搶，對著改價錢，對著玩科技，對著刷單等等，那請問，還做毛亞馬遜，惡心循環(huán)的結(jié)果就是大家都沒錢賺了，所以這是好事！其實反過來想，亞馬遜的這套政策也是逼著一切賣家做出質(zhì)量，而不是渣滓產(chǎn)品玩科技的節(jié)拍。

我們也希望一切賣家能端正心態(tài)，理性對待這個政策。

能從玩科技套路道路走回本商。

音訊二：在花熊妹接到此音訊去查看的同時又發(fā)現(xiàn)了另外一個讓很多賣家方了的亞馬遜小紅旗，此次收到關(guān)于亞馬遜多賬號徹查小紅旗的賣家有很多，據(jù)理解有兩種不同版本：版本1:Dear Seller,Our records indicate that you may own multiple seller accounts. Amazon’s policies strictly prohibit operating or maintaining multiple accounts. Exceptions are granted on a case-by-case basis based on each seller’s circumstances. If you currently have multiple seller accounts, have operated or maintained more than one seller account in the past, or if any members of your household (besides yourself) have operated or maintained a seller account, please reply to this email with the following information:? The email address(es) associated with each account you own? The email address(es) associated with each account owned by members of your household other than yourself? The reason(s) why you need each accountFailure to disclosure your accounts may result in a loss of selling privileges.If you own only one account, have never owned more than one account in the past, and no one else in your household has or has had an account, please disregard this notice.Best regards,Seller Performance版本2：Dear Seller,Amazon’s policies prohibit a seller from operating or maintaining multiple accounts; however, we understand that in certain circumstances, sellers may need to own multiple accounts.We would like to ask you a few questions:? Do you have multiple Amazon selling accounts?

? Have you opened or operated more than one seller account in the past?

? In addition to your seller account, do any other members of your household also have a seller account?

In order to protect your account, please reply to this email with the following information:? The email address(es) associated with each account you own? The email address(es) associated with each account owned by members of your household other than yourself? The reason(s) why you need each accountIf you own just one account, have never owned more than one account in the past, and no one else in your household has or has had an account, please disregard this notice.Best regards,Seller Performance我們都曉得亞馬遜多賬號操作有個很敏感的問題就是容易形成關(guān)聯(lián)，所以此音訊一出，花熊妹看到一個賣家群就吵炸了：事后，花熊妹也經(jīng)過賣家朋友理解了下狀況，的確有很大一局部人都收到了小紅旗或者郵件通知。

同時微博上也惹起了一陣熱議：看著這個多賬號徹查的信息，不由想起業(yè)內(nèi)很多人說過的莆田系手法。

而亞馬遜不斷特有的跟賣功用其實就是為了防止平臺上呈現(xiàn)產(chǎn)品同質(zhì)化現(xiàn)象，便當買家選擇。

所以多賬號操作同類產(chǎn)品去占領(lǐng)排名搜索頁面或者Buybox等相似淘寶運營的手法是跟亞馬遜平臺規(guī)則南轅北轍的。

近期，亞馬遜不時的調(diào)整規(guī)則、不時的出臺新規(guī)，而我們大多數(shù)賣家都在疲于應對，總是想“上有政策下有對策”。

寫到此處，我不由想起剛在前面說到的一句話，希望我們從玩科技套路道路走回本商。

我們真的應該反過來想一下，亞馬遜為什么會推出這些新規(guī)呢？自身亞馬遜不斷以高質(zhì)量出名，平臺上的賣家也是賣高質(zhì)量產(chǎn)品的居多，但是近幾年高質(zhì)量賣家被低質(zhì)量科技賣家打壓到抬不起頭。

時間久了，整個平臺也就不要玩了。

如此一想，亞馬遜的限制刷單、制止第三方測評等都是為了給客戶一個好的購物環(huán)境而已。

對大家而言，可能目前會帶來一些傷害，但久遠看來也是一種利好。

這個問題還有疑問的話，可以加幕.思.城火星老師免費咨詢，微V.信X號是為: msc496。