這幾個(gè)步驟教你打造出最美產(chǎn)品描述

其二，假如你直接復(fù)制制造商的產(chǎn)品描繪，對(duì)SEO其實(shí)很不好。

其實(shí)很簡(jiǎn)單，先試著構(gòu)思產(chǎn)品，重新編輯制造商的描繪，接下來就這么做：專注一點(diǎn)停止撰寫，比方性能，或如何運(yùn)用等。

例如，如今想象你需求給湯匙寫產(chǎn)品描繪，你能夠這樣描繪湯匙很大很深，比方：“This soup spoon has a large bowl”，但記住，只需求一筆帶過就能夠了。

寫產(chǎn)品描繪時(shí)要專注一點(diǎn)，再從這一點(diǎn)延伸到產(chǎn)品的益處。

之前描繪湯匙很大很深，那益處也要聯(lián)絡(luò)到這一點(diǎn)上，也就是與小湯匙相比，大的湯匙在喝湯的時(shí)分不需求舀很屢次，如：“This soup spoon has a large bowl, so you get more soup with each bite”。

第三步是添加單詞、短語或是標(biāo)志讓產(chǎn)品描繪愈加明晰。

剛剛的湯匙描繪其實(shí)有點(diǎn)含糊，不分明為什么說湯匙的bowl很大？怎樣個(gè)大法？接著就是添加一些語句讓產(chǎn)品描繪相對(duì)明晰了：“This soup spoon has a large bowl. In fact, this soup spoon can hold about three times as much soup as your standard table spoon. So you get more soup with each bite”。

湯匙乘湯的那局部稱為bowl，但好多消費(fèi)者并不曉得bowl是什么意義，所以你就要在描繪中解釋一下：“This soup spoon has a large bowl meant to hold and carry soup to your mouth. In fact, this soup spoon can hold about three times as much soup as your standard table spoon. So you get more soup with each bite”。

重復(fù)閱讀寫好的產(chǎn)品描繪，首先檢查下有沒有能夠替代的單詞或是反復(fù)次數(shù)太多的詞。

剛剛的湯匙描繪中僅有42個(gè)詞，但“soup”這個(gè)詞就呈現(xiàn)了5次，其實(shí)這樣很不好，由于我們描繪的是湯匙又不是湯，但是假如只改動(dòng)下單詞的話，反復(fù)詞就沒那么多了。

一種替代“soup”的辦法就是詳細(xì)到什么湯，比方用“bisques and broths”替代。

你能夠這樣寫：“This soup spoon has a large bowl meant to hold and carry bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soup as your standard table spoon. So you get more soup with each bite”。

用單詞變體也能夠減少單詞反復(fù)，比方用“soupy”替代“soup”，比方：“This soup spoon has a large bowl meant to hold and carry bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. So you get more soup with each bite。

”接著你可能需求加上動(dòng)詞，湯匙描繪曾經(jīng)很好了，但是還是需求將“hold and carry”換成“haul”，其實(shí)這也是為了減少反復(fù)詞。

于是湯匙描繪就成了：“This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. So you get more soup with each bite”。

像Google Docs或Hemingway這樣的應(yīng)用程序能幫助檢查拼寫和語法。

假如產(chǎn)品描繪經(jīng)過了拼寫和語法檢查，那你就再讀一兩遍，然后再發(fā)布出來。

最后成形就是：“This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. So you get more soup with each bite”。

你可能有了一個(gè)可行的產(chǎn)品描繪，但你依然需求再潤(rùn)飾一下。

以湯匙描繪為例，你能夠嘗試添加句子，定基調(diào)，添加能惹起消費(fèi)者聯(lián)想的句子，比方湯匙描繪能夠改成這樣：“Hungry for some hearty chicken noodle or creamy clam chowder?

This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. So you get more soup with each bite”。

賣家能夠試著在產(chǎn)品描繪中添加呼吁消費(fèi)者購置的語句，以湯匙為例，能夠?qū)ⅰ皔ou get more soup with each bite”這句改稱謂吁消費(fèi)者購置的句子，如：“Hungry for some hearty chicken noodle or creamy clam chowder?

This soup spoon has a large bowl meant to haul bisques and broths to your mouth. In fact, this soup spoon can hold about three times as much soupy goodness as your standard table spoon. You could take three times as many bites, or you could buy this soup spoon and slurp large”。

這個(gè)問題還有疑問的話，可以加幕.思.城火星老師免費(fèi)咨詢，微V.信X號(hào)是為: msc496。